Most doors purchased in the UK are for the interior of a property. JB Kind’s Simon Johnson reveals how specifiers can now match doors precisely to properties and capture that all-important interior appeal.
When fitting out homes, there are of course many different factors to consider. One element that doesn’t always get the attention that it deserves is a development’s choice of doors.
It’s a well-documented fact that consumers judge a home on first impressions, and given that buyers are likely to regularly use most if not all doors in the house, it’s no surprise that housebuilders and developers want to find the most desirable doors for their target market.
Just like any other market, door designs are subject to consumer trends and it can be a careful balancing act between installing doors that have the most buyer appeal and taking care not to rack up the costs and bust the budget.
Traditionally, housebuilders have always defaulted to moulded panel doors ‘as standard.’ Over the last five years however, developers have begun to demand distinctive designs, seeking out doors that will really catch the consumer’s eye. A door can heavily impact the look and feel of a home, as well as influencing an individual’s buying decision.
Painted finish doors are rapidly growing in popularity, particularly because they are available in many colours (mimicking wood veneers) – in addition to a uniform finish – ensuring that a housebuilder can co-ordinate the colour with their property’s interior.
Alternatively, the housebuilder or buyer may choose pre-finished white doors. The fresh, clean look of white doors combined with a wide range of stylish designs and cost effective options means that they are a regularly sought-after choice for buyers and builders alike.
Laminate and texture
There is a growing desire to move away from painted doors, while staying within the same budget range. Laminate doors can provide the answer, offering different colours and a uniform finish. Unlike their painted counterparts, many laminate doors also offer a timber grained textured effect. With the trend for texture permeating into every aspect of interior design, such textured doors are becoming increasingly popular. Laminate doors are only one type of textured door; many other varieties on offer, such as a moulded ripple effect.
The demand for pocket doors has increased in the last few years, with both buyers and builders craving more space within the confines of the same square footage. Happily, developers don’t have to compromise on design as most doors can be converted easily into a pocket door system.
This means that a consumer or housebuilder’s choice is not limited, and the ability to create private spaces alongside an open plan environment is certainly a vote winner.
Drawing in natural light through glazed doors is certainly one way to give your properties the wow-factor. Historically, developers have been cautious about offering glazed options because they tend to have a slightly higher price tag than a standard door. However, in terms of encouraging a sale, glazed doors are a winning combination. With a range of glazes available, consumers can still have their privacy as well as their natural light, and this light can make a property far more appealing.
If a development is targeted at a more affluent market, timber veneers alongside higher quality fixtures and fittings are likely to be the most popular choice. Oak and walnut finishes have a track record of being popular with a wealthier demographic, offering a striking first impression.
Housebuilders often find that providing buyers with a wider choice of doors can add value to their sale. They may choose to offer a particular type of door as standard, but also provide a selection of upgrade options. This can encourage a buyer to create a personalised vision for their home.
Most door firms offer a range of bespoke options, that can in turn be offered to the purchaser. For example, you can change veneers on different door designs, change the types of glaze and even create pocket, bi-fold and fire doors, should the buyer wish. Offering such a wide range of options without an impact on your budget will certainly set you apart.
Simon Johnson is sales director at JB Kind