Knight Frank Housing Market Christmas Special

  • We examined all sales on streets/roads which feature Christmas-themed words (see table below). We averaged all sales on these roads (from all around the country) to figure out highest average sale price in 2015
  • We then looked at transaction levels – there are more roads featuring “Holly” than any of others (followed by Ivy, Fir, Robin) – and transactions mirror this to an extent.

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Gráinne Gilmore, head of Knight Frank UK Residential Research, comments:

“Holly does indeed wear the crown from our Christmas road names selection when it comes to the number of houses sold during 2015. This is largely a reflection of the popularity of Holly as a road name across England and Wales, with examples ranging from Holly Street to Holly Gardens. Having an address including Mistletoe is rarer, with only a couple of street names featuring this plant across the country, hence the smaller number of sales.

“When it comes to the average value of homes bought during 2015 however, topping the Christmas charts is Christmas itself – with buyers paying an average of more than £288,000 for homes with this festive address.”