Marley Eternit creates 3,600 homes in Chelmsford

Marley Eternit’s Cedral weatherboard has been specified by Countryside Zest to create visually striking and inspirational new homes at its Beaulieu development, one of Essex’s largest new housing projects that is set to help usher Chelmsford from a prosperous town to its recently awarded ‘City’ status.

Countryside Zest is a 50/50 joint venture partnership between Countryside Properties and London & Quadrant.

Beaulieu is a new district in Chelmsford that will deliver up to 3,600 high quality homes to suit a variety of housing requirements. Cedral Lap from Marley Eternit was chosen by project designers for this exciting new development, Beaulieu Heath, to create real stand out architecture, providing unique and individual new homes that would both attract buyers and complement the inspiring landscape.

Cedral is an external fibre cement weatherboard cladding material, making it extremely durable, long lasting and rot free. Offering a visually striking ‘New England’ style appearance, this highly attractive and low maintenance solution comes in a wide range of colours to suit any development and is simple to install to save housebuilders time and money.

As part of the specification process for the latest phase of homes, Countryside Zest wanted to ensure that they complemented the style of the existing homes at Beaulieu, whilst also creating the separation required to treat this as a new development.

The contemporary interpretation of the ‘New England’ vernacular was chosen as the solution to this.  This provided the opportunity Cedral to be used on the properties incorporated with traditional masonry and rendered dwellings. The development aspired to create a sense of place and character, setting the scene for future phases.

Alex Cook, Development Manager at Countryside Properties, commented:

“We have been very pleased with the finished result that Cedral created, the combination of all materials used at Beaulieu just goes to show how well modern materials can be used to produce traditional architecture. The overall quality of the build can be felt when entering the site.

“Cedral provided quick installation which meant we could stay on programme for delivery as well.  The low maintenance cladding solution appeals to many homeowners as they know their property will look as good as new in years to come.”

Constructed within a series of distinctly designed neighbourhoods linked by extensive open spaces and landscaping, Beaulieu will offer a complete range of housing from one bedroom apartments to five bedroom houses to suit different buyers and lifestyles.

Alex continued:

“We specified Cedral in a number of colours including Slate Grey, Cream White, Sand Yellow, and Grey Green. These were all chosen in accordance with the surrounding surface finishes and style of each property.

Colour choices can make a massive difference to a street scene, so our design team worked closely with the planners to ensure the correct co-ordination was achieved between cladding, doors and surfaces.”