New appointments to deliver AluK’s ambitious sales strategy

Capitalising on its continued business expansion, leading aluminium systems manufacturer, AluK (GB) has made a number of new senior appointments to bolster its growing sales team and support its new sales structure. The three new appointments will oversee the delivery of a new sales strategy as the company seeks to achieve further growth and prominence in the aluminium building systems sector.

Heading up the new senior sales and marketing team is Graham Hurrell, who joins as Commercial Director. He will build on AluK’s impressive growth with the implementation of an ambitious new sales growth strategy which will see the sales team split into two specialist functions; specification sales to the construction industry and account sales to fabrication companies.

This new structure identifies the skills required on each team, ensuring the delivery of a unique sales approach that differentiates AluK from other manufacturers.  The strategy is designed to further establish AluK as the industry leader amongst both direct and indirect customers in both product offer and customer service by supporting the sales and marketing management teams with new tools, processes and initiatives.

Graham has worked in the fenestration industry for 30 years with the past 16 years spent at a leading international aluminium systems house in the UK, Asia and Australia. His extensive experience covers the specification sales process, sales team development, CRM implementation, marketing and communications.

Leading the specification sales team is Graham Roche in the position of National Architectural Manager. Covering the UK, his role will see him lead a team of Architectural Project Managers to build and promote AluK’s new and updated product offer and extensive accreditation, establishing them as highly respected and recognised leaders in the industry. Graham will be responsible for the integration of his team’s activities into the overall AluK (GB) business.

Having worked in the commercial glazing industry for nearly 30 years, Graham first joined AluK as the Specification Manager (North), where he further enhanced his experience working alongside architects, specifiers, commercial fabricators and installers on a wide range of projects.

Heading up the account sales team will be Julie Hanson, as National Sales Manager. She will manage a team of Area Sales Managers to support and develop existing accounts and to open up new areas of opportunity in line with the sales growth strategy In addition, Julie and her team will work closely with the specification team to develop further opportunities for the business.

Julie has worked in customer service and customer facing roles over the past 20 years, with her previous role spent at a multi-national glass company as National Sales Manager for 4 years. At this company she was directly responsible for a team of Regional Sales Managers, covering the UK and Ireland.

Graham Hurrell, Commercial Director, AluK said:

“This is a really exciting time for AluK as it seeks to be the most successful aluminium building systems manufacturer in the UK. Working to a new sales growth strategy and a strong senior sales team with the additions of Julie and Graham, we are very well placed to continue our business expansion. We have bolstered our team even further with two fantastic new Sales Managers who will lead our new specification and account sales divisions to meet and exceed their targets.”