Step Forward Homes appoints AB Property Marketing to step into the spotlight

With the need to support our emergency workers and armed forces personnel highlighted by years of government cuts, it seems the perfect time for innovative not-for-profit housing company Step Forward RP Ltd to appoint leading property PR agency, AB Property Marketing Ltd, to spread the word about its honourable work.

Step Forward Homes’ mission is to provide high quality, affordable homes for current and former armed forces personnel, as well as blue light emergency rescue workers. That includes fire and rescue workers, ambulance drivers, nurses, paramedics, the police and search and rescue workers.

By delivering a blend of rental properties, rent to buy homes and shared ownership purchases, Step Forward Homes serves the diverse needs of this client group, providing them and their families with outstanding places to live – for now and for future generations.

Interestingly, Step Forward Homes is doing this without any government grants, donations or tax subsidies. Instead, they have built an innovative funding model that uses institutional investment as a means of providing significant social impact, while costing the taxpayer nothing.

Now, Step Forward Homes has appointed AB Property Marketing Ltd to share their passion for serving those who serve our country.

Commenting on the appointment, Step Forward’s spokesman, Stephen Boardman MBE DL says,

“We have worked hard to build up a modern, innovative Housing Association that is based on traditional values in order to give some of our society’s most giving families the homes and types of tenure that they deserve. We are proud to be delivering a positive social influence and look forward to working with the experts at AB Property Marketing in order to further our impact.”

As of this month (March 2018), Step Forward Homes will have delivered 100 homes to armed forces personnel and emergency workers in the UK. Their work focused primarily on those based in the North West of England, with sites ranging from Preston to Macclesfield and Middlewich.

As Charlotte Ashton, MD of AB Property Marketing, explains,

“It is wonderful to see such a strong commitment to social impact in the property sector, with some of the most deserving being supported to rent or own property in a way that suits their needs. We look forward to spreading the Step Forward Homes message and ethos in order to maximise the company’s impact over the years ahead.”

For more information about Step Forward and media requests please contact the team at AB Property Marketing on +44 845 054 7524, email Charlotte at charlotte(Replace this parenthesis with the @ sign), visit or