Willerby Special Projects undergoes rebrand

Willerby Special Projects, which manufactures off-site modular buildings for the leisure and housing sectors, is set to become Willerby Innovations as it continues to strengthen its core product ranges and develop its bespoke service.

Willerby Innovations and its three core brands – Willerby Lifestyle, Willerby Bespoke and Willerby Housing – all build on the strength of the Willerby Holiday Homes brand, which this year celebrates its 70th anniversary.

Willerby Lifestyle – Willerby’s standard range of off-site accommodation modules has been specifically designed to suit the leisure sector. Available in both single and two storey configurations, the brand includes its themed lodges, the Wildwood Forest Lodge and Freeport Beach Hut, which were launched earlier this year.

With more products to be launched as the range continues to expand, Willerby Lifestyle is intended to offer park operators a versatile collection of readily available, configurable accommodation modules.

Willerby Housing – Willerby’s standard range of off-site affordable housing modules ranges from single storey bungalows to four bedroom houses and can be constructed to Passivhaus standard if required. The high quality, thermally efficient homes can be constructed almost 50 per cent quicker and more cost-effectively than through conventional construction techniques.

Willerby Bespoke – Encompassing all bespoke leisure and housing projects, Willerby Bespoke allows customers to create truly unique, one-off designs to their exact specifications. By opting for a bespoke approach, there is virtually no limit on what can be achieved.

Manufactured from Willerby Innovations’ specialist 150,000 square foot manufacturing facility in Hull, all modules are fully furnished as well as being fully compliant with building regulations and TRADA certified.

Kirsten Bolton, marketing director at Willerby Innovations commented:

“As Willerby Special Projects has evolved over the last seven years, it became clear that customers needed a greater differentiation between the distinct elements of the business.

“As we continue to expand our range of leisure and housing products, while also delivering ever more bespoke projects to clients looking for something completely different, this change will give us the opportunity to simplify our vast product offering, without compromise.

“We’ve completed some exciting projects with Willerby Special Projects and there’s even more in the pipeline as we complete the move to becoming Willerby Innovations.”

Willerby Innovations will be exhibiting its Lifestyle range alongside Willerby Holiday Homes at both the Lawns and Beaulieu Shows this autumn.

For more information about Willerby Innovations please visit www.willerbyinnovations.co.uk

You can also follow Willerby Innovations on LinkedIn, Willerby Leisure on Twitter and Willerby Housing on Twitter.