Top 10 UK housebuilder Keepmoat is celebrating two senior promotions as it continues to strengthen its West Midlands regional office.
Martyn Grimes, Head of Land and Partnerships, has been promoted to Director of Land and Partnerships, alongside Emma Urie, formerly Head of Sales and now stepping into the role of Sales Director.
Based at the regional office in Birmingham, Martyn joined the team in 2024 and in his new role he will oversee driving acquisitions, focusing on strengthening new and existing partnerships, advancing local opportunities and supporting the team in achieving further organic growth across the West Midlands.
Martyn recently spearheaded the region’s collaborations with Walsall and Smethwick Councils on Locksmith Quarter demolition works and the Friar Park regeneration project, which will see more than 600 new homes created through the partnership, transforming derelict brownfield land.
Commenting on his promotion, Martyn said: “I’m incredibly proud to have been promoted to Director of Land and Partnerships. It’s been a privilege to work with such a driven and supportive team and together we’ve achieved some fantastic results already.
“I’m excited about the opportunities ahead and look forward to continuing to grow our partnerships, delivering on our ambitious goals for the region.”
Set to lead the sales strategy at the West Midlands division, Emma Urie has been promoted following two and a half years as Head of Sales. In her new role, she will oversee sales across a portfolio of developments including Mill Place in Upper Tean, Stallings Place in Kingswinford and Sketchley Meadows in Nuneaton, while also shaping the sales strategy for upcoming sites being brought forward by the Land and Partnerships team.
Working closely with the wider regional leadership team, Emma will play a key role in aligning sales delivery with the region’s future growth pipeline.
Commenting on her promotion, Emma said:
“After joining Keepmoat just after lockdown, I feel incredibly proud to be part of such a dedicated team, delivering much-needed new homes in our communities.
“I’m delighted to take on the role of Sales Director and look forward to building on our success both across our current developments and as we bring forward new sites across the region in the years ahead.”
Keepmoat is a top 10 UK partnership homebuilder with a track-record of delivering quality new homes across the UK. To date, almost 60 percent of its current developments are on brownfield sites.
Shaun Fielding, Regional Managing Director at Keepmoat, West Midlands, added:
“It’s brilliant to be flanked by such talented directors and the celebration of Martyn and Emma’s well-earned promotions goes beyond personal achievement.
“As we continue to grow, with exciting developments in the pipeline, it’s vital for the communities we serve that we have strong leaders in place to support local ambitions. These promotions reflect the incredible talent within our business and our commitment to delivering high-quality, much-needed homes for local people.”
To find out more about Keepmoat, please visit: www.keepmoat.com