Sector leaders put rural housing in focus ahead of national campaign

One of the UK’s leading housing figures has hailed a Stonewater development as an​ innovative example of addressing rural affordability.

Ahead of the National Housing Federation’s Rural Housing Week 2026, NHF CEO​ Kate Henderson visited the Shiremoor Hill scheme in Merriott, Somerset, where​ Stonewater is building 39 ultra-energy-efficient homes using Modern Methods of Construction.

The development is the UK’s first social housing project built using Travis Perkins ’​ WholeHouse platform, which blends traditional construction techniques with off-site​ manufacturing processes.

On average, homes built using this method can deliver up to a 79 per cent reduction​ in customers’ energy bills, helping to alleviate the pressures on those living in rural​ communities where costs are typically higher.

Kate was joined by Stonewater CEO Jonathan Layzell, Chair of Stonewater’s Homes​ and Development Challenge and Assurance Panel, Angus Michie, Founder of​ building partner Galion Ltd, Angus MacDonald, Travis Perkins Technical Director,​ Lee Jackson, and Somerset Council’s Affordable Housing Officer, Amy Green.​ During a tour of the site, the group discussed the collaborative approach required to​ unlock rural sites and the innovative features helping to keep costs down for rural​ customers facing affordability challenges.

Kate Henderson said: “Rural communities face some of the most acute affordability​ pressures in the country. While delivering more affordable homes is vital to​ sustaining these communities, it’s equally important that the homes we build are fit​ for the future.

“Through using innovative approaches like the WholeHouse platform and working​ with a local SME developer, Stonewater is both supporting local housebuilders and​ the local economy and​ responding to the twin challenges of the cost of living and the​ climate crisis.

“By combining modern methods of construction with a strong focus on energy​ efficiency and performance, developments like Shiremoor Hill are vital in providing​ much-needed affordable homes​ that are sustainable, cheaper to run and suited to​ rural communities.

Using standardised designs and an integrated supply chain, the WholeHouseplatform streamlines logistics, promotes sustainability and reduces costs. Supported​ by Travis Perkins’ national warehousing and distribution network, WholeHouse​ ensures consistent high-quality material availability.

Homes built using this method can deliver impressive environmental benefits. On​ average, they achieve an 89 per cent reduction in carbon emissions and a 22 per​ cent reduction in water usage compared to national household averages.​ These outcomes are particularly aligned with Stonewater’s rural development​ programme, as well as its commitment to environmental responsibility and​ sustainable housebuilding.

Jonathan Layzell, Chief Executive of Stonewater, said: “It was a pleasure to host​ partners at Shiremoor Hill ahead of Rural Housing Week. It was inspiring to meet​ with like-minded peers to discuss why innovation, as well as delivery, is imperative to​ sustaining the rural communities we hold dear.

“Developments like this show what is possible when housing associations, partners​ and communities work together with a shared ambition. It drives forward innovation​ and I’m proud this is the first social housing project to use the WholeHouse platform,​ helping customers live more comfortably in their new homes.

“But if we are to scale up delivery and continue to explore exciting initiatives, we​ need a supportive policy environment, access to land and long-term funding certainty that reflects the realities of rural house building.”

Angus Macdonald, Founder of Galion, said: ​ Finding innovative ways to deliver high-​ quality, affordable homes in rural communities is essential if we are to meet housing​ needs across every part of the country, not just in our towns and cities.

“We were delighted to welcome colleagues from Stonewater and partners from​ across the sector to the development at Shiremoor Hill where we were able to​ demonstrate firsthand how this approach to design and construction can deliver​ greater consistency, efficiency and predictability throughout the build process.

“We look forward to seeing the development completed later this year and, most​ importantly, to hearing about the positive difference these new homes will make to the lives of the people who will live in them.​”


Michael Leverton, Head of WholeHouse, said: “We fully expect the need for high-​ quality, energy-efficient and future-ready social and affordable properties to increase in the coming years. This is why we believe that WholeHouse could represent a​ significant step forward for the industry, reducing risk for SME and regional​ housebuilders and speeding up delivery.

“Shiremoor Hill represents the first large-scale deployment of WholeHouse, with all​ of the 39 units here well underway. We’re genuinely delighted to have been able to​ demonstrate firsthand the quality of the homes at Merriott.”

Amy Green, Affordable Housing Officer at Somerset Council, said: “Delivering​ affordable homes in rural areas faces several additional challenges, so it’s fantastic to see innovative solutions coming forward to enable these much-needed homes in​ Somerset. The properties look beautiful and will make a real difference to our​ residents in housing need, providing safe, secure, quality affordable homes to 39​ households.”

Somerset Council’s Lead Member for Adult Social Care, Housing and​ Homelessness, Councillor Sarah Wakefield, visited the same site the week​ previously. She said:

“The cost-of-living crisis and shortage of affordable rural housing are making it​ harder for some residents to find a place to live to stay in Somerset, so it was​ encouraging to visit a development that will support valued rural communities like​ Merriott.”​ The first completions at the Shiremoor Hill development are expected in 2026.